In an era where fan engagement and commercial success are crucial for club rugby, Harlequins' Big Game fixture at Allianz Stadium stands as a trailblazer, drawing unprecedented crowds and setting a precedent for how clubs can connect with their fanbase.
The Big Game exemplifies how Harlequins managed to transform a simple match into a megaspectacle, continually filling the Allianz Stadium with 67,000 extra paying fans annually since its inception.
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