The controversial ads promoting assisted dying have raised concerns due to their placement in a sensitive environment where suicide attempts occur frequently.
Dr. Cajetan Skowronski criticized TfL for their approval of advertisements that may glamorize suicide, questioning the appropriateness of such messaging in public transport.
Dignity in Dying has advanced a detailed proposal for assisted dying reform, arguing that its campaign seeks to provide terminally ill adults the choice they deserve.
Transport for London deemed the assisted dying adverts compliant with advertising policies, leading to backlash from mental health advocates who felt it was irresponsible.
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