The Co-op's new 24-hour grocery delivery service launching in September aims to meet the demand of shift workers and late-night shoppers across key UK cities.
A survey indicated that around 40% of fast delivery users would opt for services during 11pm to 5am; this demand is particularly high among consumers aged 18-44.
Chris Conway, Co-op's e-commerce director, emphasized their ability to meet local shopper demands, stating, "We're always looking at ways to evolve our online offer..."
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