Frederic Grangie, president of Chanel watches and fine jewellery, expressed, "We are delighted to sign a strategic partnership with The Boat Race who share the same values of collective endeavour and the pursuit of excellence." He emphasized the importance of synchronicity in both rowing and watchmaking, stating, "Every rower, like every mechanism in a watch, must work together as one; the balance, the weight and the oar movements must all be impeccably timed."
The Boat Race is the oldest sporting event in the UK, and this long-term partnership with Chanel marks its first official sponsorship by a fashion brand. The 2025 edition will be held on April 13, along the traditional 4.25 miles of the championship course between Putney and Mortlake in London, with over 250,000 spectators expected to watch along the riverbank.
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