Blockbuster is staging a comeback in London with a limited-time pop-up event, coinciding with a KitKat collaboration, recalling its heyday of video rentals. The temporary shop will open from 9 to 12 April in Soho, aiming to capture the nostalgia of traditional movie browsing. Research indicates that many Brits miss the experience of choosing movies in-store, with Blockbuster ranking among the most fondly remembered high street brands. The event underlines the enduring appeal of physical stores and nostalgia in consumer culture, bringing back memories from the 90s and early 2000s.
The collaboration between KitKat and Blockbuster aims to evoke nostalgia while promoting a unique cinematic experience in London after over a decade of absence.
Blockbuster's temporary return as a pop-up in Soho capitalizes on nostalgia and the enduring appeal of physical movie rental experiences.
This pop-up marks a nostalgic experience for Brits, showcasing the iconic blue aesthetic of Blockbuster and engaging consumers through a unique marketing strategy.
As Blockbuster returns to London for four specific days, it highlights a significant cultural moment in the UK, reminding people of its once vast presence.
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