Giles Hurley, chief executive of Aldi UK and Ireland, stated, "Our price inflation has come down ahead of other supermarkets, and are the only one where our prices are lower than a year ago." This highlights Aldi's advantage in price reductions during a time of rising costs in the grocery sector.
Hurley expressed confidence about the future, saying, "We know times are still challenging for customers and we are doing everything we can to support them." This reflects Aldi's commitment to customer support amidst inflation.
Aldi's investment of £100 million in price reductions underscores their strategy to maintain competitive pricing during challenging economic conditions. Hurley noted, "I'm pretty optimistic that customers will continue to see price reductions in stores before Christmas."
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