No poll is predictive. Every single one of them is a measure of a specific window inside a specific space. Reading the polls can be tricky if you don't know what you're doing.
Taken en masse, the numbers can offer a framework for a race, especially for donors who want a clear return-on-investment proof point. Polling dashboards often influence donor decisions more than actual debate performances.
As the campaign season hits its final weeks, it is crucial to consider who conducted the poll, as there are both reliable and dubious polling firms making predictions.
When strategists say the only poll that matters is the one taken on Election Day, they're not wrong. Many obsessively track the polls, leading to superficial analysis.
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