Vice President Harris is increasing outreach to students to bolster support among young voters, focusing on 150 campuses in battleground states.
The campaign plans to invest in digital ads, double its youth organizing staff, and launch a college campus tour to engage young voters.
Harris recorded a video urging students to understand the stakes of the election, emphasizing that their voices and votes will make a difference.
Since Harris joined the ticket, there's been a noticeable increase in her appeal among young voters compared to Biden, who struggled in this demographic.
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