Former President Trump and Vice President Harris are waging a multiple-front war to attract swing voters ages 18-29, the most racially diverse age group in the electorate.
Harris is polling much better among 18- to 29-year-olds than President Biden was two months ago, but her numbers are still far behind the big margins Democrats have had over Republicans.
Taylor Swift’s endorsement is seen as critical, with her directing more than 400,000 people to vote.gov from her Instagram account within 24 hours.
Swift is one of the few celebrities who could tilt the needle toward the Democrat, as she has a massive social media presence and sway among young voters.
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