As a former litigator turned public relations and communications professional, my advice is to promote yourself at all stages of your career, whether you are a brand-new lawyer or have been practicing for a while. Profile raising is key for lawyers looking to cement long-term success, build influence, and position themselves as leaders in their field.
There is a huge gender gap in self-promotion, which incredibly begins as early as sixth grade, and a study finds that female workers' deep discomfort over touting their skills and experience adds to gender gap in promotions and pay. We have to fix this!
Lawyers with strong, visible profiles are more likely to attract new clients. A well-established public presence signals expertise and trustworthiness, making clients more comfortable in choosing them for legal representation.
Profile raising helps lawyers manage and shape their public image. By actively engaging in thought leadership, commenting on newsworthy topics, social media, or public speaking, lawyers control how they are perceived by the public, peers and clients.
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