When work slows down for a lawyer, it is crucial to pivot towards marketing and networking, leveraging free time to build future business opportunities.
Investing time into blogging during slower periods not only kept me productive but directly resulted in gaining new clients as my visibility increased.
Consistent networking efforts are essential; using downtime to reconnect with contacts leads to referrals and can make the process genuinely enjoyable and fruitful.
Lawyers should prioritize networking with alumni and professional communities, as these relationships can nurture referrals and support long-term business growth.
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