The survey illuminates how small firms approach their business and technology priorities, showcasing a desire for clarity amid unique operational challenges.
With technology adoption increasing, small firms are recognizing the significant role that tech can play in advancing their business objectives and achieving competitive advantages.
Generative artificial intelligence emerges as a double-edged sword for small firms, presenting both promising benefits and potential risks that require careful navigation.
As small firms assess their capabilities, there is a notable trend where their priorities are increasingly aligning with the technological tools they implement to fulfill their goals.
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