Your Castle, founded in 2004, has grown into a leading independent brokerage in Colorado through effective strategies focusing on retention, recruiting, and operational scaling. The culture within the company promotes knowledge sharing and collaboration, exemplified by quarterly meetings and specialized classes. Recruiting is treated as a continuous effort, leveraging personalized growth opportunities to attract talent. Furthermore, the company recognizes the impending influence of artificial intelligence on the industry, particularly in client-agent interactions. Leaders believe significant transformations will unfold within the next few years, emphasizing the importance of adapting recruitment and operational strategies accordingly.
From a retention standpoint, it requires building a tribe culture of knowledge sharing and cooperation, as opposed to when I first received my license.
Our director of recruiting at Your Castle has been with me for 14 years... the core of the job is making a lot of calls and getting a lot of rejection.
Repeat and referral is the cornerstone of the business... Yet the way that agents match with clients hasn't changed.
Recruiting has always been a full-time job; we’ll try to fill the gap that they’re needing.
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