The Pumpkin Spice Latte has returned to Starbucks menus in the U.S. and Canada. The drink has sold hundreds of millions since its 2003 test run of 100 stores and has become Starbucks' most popular seasonal beverage. Competitors introduced pumpkin offerings—Dunkin' in 2007 and McDonald's in 2013—and pumpkin spice mentions on U.S. menus rose 33.8% from fall 2014 to fall 2024. Starbucks reported $36.2 billion in net revenue for fiscal 2024 versus $4.1 billion in 2003. McCormick's Pumpkin Pie Spice contains cinnamon, ginger, nutmeg and allspice; Merriam-Webster added "pumpkin spice" to the dictionary in 2022.
Want a little autumn in your August? You're in luck. The seasonal Pumpkin Spice Latte has returned to Starbucks menus in the U.S. and Canada. The Pumpkin Spice Latte is Starbucks' most popular seasonal beverage, with hundreds of millions sold since the espresso drink's 2003 launch. It's also produced a host of imitations. Dunkin' introduced pumpkin-flavored drinks in 2007; it beat Starbucks to market this year when its fall menu debuted last week. McDonald's introduced a pumpkin spice latte in 2013.
Here's a look at the Pumpkin Spice Latte by the numbers: - 100: Number of Starbucks stores that sold the Pumpkin Spice Latte during a test run in Vancouver and Washington in 2003. The following year it launched nationally. - 79: Number of markets where Starbucks sold the Pumpkin Spice Latte in 2024. At the time, the company had stores in 85 markets around the world. It now operates in 88 markets.
- $36.2 billion: Starbucks' net revenue in its 2024 fiscal year, which ended last September. Starbucks' net revenue was $4.1 billion in 2003, when the Pumpkin Spiace Latte first went on sale. - 33.8%: Increase in mentions of pumpkin spice on U.S. menus between the fall of 2014 and the fall of 2024, according to Technomic. - 4: Number of spices in McCormick's Pumpkin Pie Spice. They are cinnamon, ginger, nutmeg and allspice.
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