Fruit Roll-Ups evoke nostalgia and connect Americans, young and old, to their origins rooted in the Middle Eastern delicacy, amardeen. This fruit leather, made from apricot paste, was created by George Shalhoub in the early 1900s in a Syrian community in New York City. Amardeen, resembling sticky shoe leather, became a beloved treat for children. After relocating and evolving, Shalhoub's family introduced Joray fruit rolls in 1960. Their production methods influenced the eventual development and popularity of Fruit Roll-Ups, intertwining cultural heritage with contemporary snacking trends.
Fruit Roll-Ups represent not just nostalgia for many, but also a connection to amardeen, a Middle Eastern fruit leather that inspired their creation in America.
George Shalhoub's innovative approach to selling amardeen, which began in a small New York City shop, laid the groundwork for what would become Fruit Roll-Ups.
Collection
[
|
...
]