Burger chain Wendy's to test surge pricing at restaurants as early as next year
Briefly

from Los Angeles Times2 months ago
"Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling..."
Los Angeles Timeshttps://www.latimes.com/business/story/2024-02-27/burger-chain-wendys-looking-to-test-surge-pricing-at-restaurants-as-early-as-next-year
Wendy's plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.
Los Angeles Timeshttps://www.latimes.com/business/story/2024-02-27/burger-chain-wendys-looking-to-test-surge-pricing-at-restaurants-as-early-as-next-year
Read at Los Angeles Times
#wendys #dynamic-pricing #menu-enhancements #digital-technology #restaurant-industry
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