In an interview, Netflix co-CEO Ted Sarandos discussed the company's ongoing partnership with Meghan Markle, particularly following the release of her show "With Love, Meghan." Netflix has also invested in her lifestyle brand, formerly known as "American Riviera Orchard." Sarandos believes Markle is underappreciated as a cultural influencer. He noted that her fashion choices often lead to significant sales increases, illustrating her impact on consumer behavior. He emphasized Netflix's commitment, suggesting the partnership goes beyond mere marketing and taps into deeper fandom connections.
We're a passive partner in Meghan's company, and it's a big discovery model for us right now.
I think Meghan is underestimated in terms of her influence on culture.
The shoes she was wearing sold out all over the world. People are fascinated with Meghan Markle.
It's good for marketing and branding. This is all expressions of fandom.
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