As ticket prices rise, some sports teams are responding by offering discounted concession items to enhance fan accessibility and satisfaction. For example, the Arizona Diamondbacks provide hot dogs at $2.99 as part of a value menu that promotes customer engagement. Team executives, like Derrick Hall, report that lowering prices on select items actually boosts overall revenue since fans buy more when they feel they are getting a deal. Despite the interest, some teams face logistical challenges in implementing such strategies, as seen with the Los Angeles Dodgers.
At Chase Field, a hot dog costs $2.99, which serves as an example of teams capitalizing on lower priced concession to drive more sales.
Diamondbacks president Derrick Hall argues that discounting a handful of concession items leads to increased revenue because fans feel they're getting a bargain.
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