Chipotle Mexican Grill has introduced a promotional campaign that coincides with the NBA Finals starting June 5. The initiative revolves around coach's challenges in the games featuring the Indiana Pacers and the Oklahoma City Thunder. Whenever a challenge occurs, Chipotle will post a hidden keyword on their Twitter account. The first 5,000 fans to text this keyword will receive a code for a free regularly priced entrée, highlighting sports interaction and consumer engagement. The codes, however, will expire within five days of issuance, adding urgency to participation.
Chipotle's new promotion cleverly engages basketball fans by allowing them to win free entrees through coach's challenges, enhancing viewer interaction during the NBA Finals.
The promotion is designed to capitalize on the excitement of the NBA Finals, encouraging immediate fan engagement via social media while also celebrating each team's strategic plays.
By offering free entrees to the first 5,000 fans who text the hidden keyword, Chipotle effectively combines sports excitement with promotional marketing, boosting their brand visibility.
Fans must act quickly during the games, with the limited-time offer encouraging them to follow along closely, making the promotion a part of the viewing experience.
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