For Juventini, not seeing the toro (bull) of Turin or the royal crown in the new logo was unsettling, yet to some, the minimalist J-logo felt fresh, embodying the bold, unpredictable Agnelli era.
Andrea Agnelli’s legacy changed how sports brands engage with fans in Italy, following a path of reinvention similar to clubs like Barcelona and Real Madrid, emphasizing global brand growth.
Juventus' investment strategy focuses on economic stability, sporting competitiveness, and global brand visibility, with Cristiano Giuntoli overseeing player management for financial stabilization.
The strategy mimics the past Triade model of auto-financing seen under Luciano Moggi, involving offloading high-salary older players, renegotiating contracts, and making strategic signings for long-term stability.
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