Of course we've thought about it, and we've tested it and tried it a number of times. Every time we have, there's a sub-group of people who are happy, there's a bunch of people who forget that they're in it, and then overall, everybody who's in it uses Instagram less and less over time, and when we ask them questions like "how satisfied are you with Instagram?", they actually report being less happy with Instagram more and more over time, on average. And then there's these second order effects where their friends start using Instagram less [and] because they use it less, they send less likes and comments, messages, and then there's all of this other stuff, and it just gets worse and worse, and quickly.
There's a need here, right? There's clearly a group of people who really want to get to their connections' content quickly. We've tried to help by creating a Following feed, allowing you to Snooze recommendations for a month, creating Favorites so you can make sure you never miss anything from accounts that you really want to see everything from, but I'm sure there's more we can do and we're going to continue to explore more in the space.
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