Ikea is piloting a new platform called Ikea Preowned in Madrid and Oslo, allowing users to buy and sell used Ikea furniture, emphasizing sustainability in a digital format.
Sellers on the platform have the choice of being paid via a fee-free bank transfer or opting for an IKEA gift card that includes a 15% bonus on purchases.
Jesper Brodin of Ingka Group mentioned a potential future fee for listings, indicating the platform may evolve into a more structured marketplace as it expands.
Current limitations include no returns on items that do not meet expected conditions, although refunds can be requested, which highlights a need for clear item descriptions.
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