The challenge was to create a portable, hyper-responsive embeddable call-to-action component that remains visually appealing and functional on diverse third-party websites.
Using a script for inserting HTML leads to CSS leakage, while iframes provide style encapsulation but cannot dynamically resize, necessitating the use of web components.
Web components, supported by Shadow DOM, ensure style encapsulation and portability, allowing for effective placement and rendering on any webpage.
Creating an encapsulated web component requires minimal JavaScript and no build system, making it straightforward to implement across various web environments.
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