How to Track Internal Link Clicks in GA4 (With and Without Google Tag Manager)

Tracking internal link clicks in GA4 is essential for understanding user site navigation and improving performance, as it highlights effective calls to action.

The setup involves creating a Click Trigger in GTM that fires when internal links are clicked. This includes configuring conditions to ensure only internal clicks are tracked.

In GTM, after creating a Click Trigger, set up a GA4 Event Tag to send data. Use parameters like link_url and link_text to capture important details.

For those not using GTM, a simple JavaScript solution can also effectively track internal link clicks, allowing for flexibility in data collection.

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