Paul Scanlon introduces a GitHub Action that automates Google Analytics reporting, making page view insights accessible to all team members via Slack every Friday.
Instead of limiting Google Analytics access on a 'need-to-know' basis, the author proposes a more open approach by automatically sharing a top-ten page views report with the team.
The automation not only aids in tracking performance metrics but also simplifies sharing insights with colleagues during weekly meetings, enhancing data visibility across the organization.
With admin privileges for Google Analytics, Slack, and GitHub, users can customize the automated report to meet their specific needs, encouraging a more tailored approach to data communication.
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