At ILTACON, Anticipation for the Shiny Object
Briefly

"The object is egg shaped, suggesting its potential for something to hatch from it, and appears to be metallic, but of a kind not immediately recognizable."
"Along with the gawkers come self-proclaimed experts to study the object, from fields such as shiny-object development and unusual-egg incubation."
"Megaphones in hand, these entrepreneurs promise they can use the shiny object to change people's lives for the better, to make them more prosperous..."
"But even as these entrepreneurs set up their stands, so too do the fundamentalist preachers and doomsayers."
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