The world clearly valued a service like Twitter, and the primary value in a social network is the people in it not the product.
Mark had made the call that public conversations were not the focus, and pivoted both Facebook and Instagram to focus on private communication between friends instead.
There was an opportunity opening up here. As many people abandoned Twitter, they were looking for somewhere else to hang out.
At first, we thought that maybe the differentiating feature here is the text format, so we made it easier to make text posts on our existing products.
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