"Judge Boyle ruled that the companies' coordinated use of GARM's brand safety standards did not constitute an illegal boycott under US antitrust law, stating that the alleged conspiracy was not a conspiracy at all."
"The legal defeat is the final chapter in a confrontation that accomplished remarkably little for X and caused considerable collateral damage to the advertising industry."
A US federal judge dismissed Elon Musk's antitrust lawsuit against advertisers, ruling that X Corp failed to state a valid legal claim. The lawsuit accused major companies of conspiring to withhold advertising revenue from X, claiming it constituted an illegal boycott. Judge Boyle ruled that the companies independently decided their advertising budgets, and not advertising on X did not violate antitrust laws. The lawsuit caused collateral damage to the advertising industry, draining resources from the World Federation of Advertisers and leading to the shutdown of the GARM initiative shortly after the complaint was filed.
Read at TNW | Corporates-Innovation
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