"Cybercriminals aren't just breaking into systems anymore; increasingly, they're breaking into identities. By impersonating trusted companies through look-alike domains, fake apps or cloned websites, attackers turn logos, tone and messaging into tools of deception. For communications and marketing leaders, this is a reputational flash fire that spreads faster than your crisis comms team can respond. And with generative AI making fake campaigns nearly indistinguishable from the real thing, brand impersonation has become one of the most under-recognized business risks today."
"Marketing teams invest millions in logo recognition, tone of voice and visual consistency. That consistency becomes ammunition for attackers who copy your palette, mimic your copywriting and spin up fake sites in minutes. 3. AI removes the "tell." Gone are the days of poorly written phishing emails. Tools like generative AI create flawless copy, synthetic voices and even deepfake video. The psychological levers of urgency ("Act now or lose access") and authority ("Your CFO has requested ...") now arrive in polished, professional packaging."
Brand impersonation is a growing threat as attackers impersonate companies via look-alike domains, fake apps and cloned websites to deceive customers and exploit brand equity. Customers often cannot distinguish between hacked accounts and impersonation, causing immediate trust loss and revenue impact. Marketing investments in logos, tone and visual consistency make brands easy to mimic, enabling rapid fake campaigns. Generative AI produces flawless copy, synthetic voices and deepfake video that remove traditional cues of fraudulent messages. Psychological levers like urgency and authority arrive in polished packaging, accelerating reputational damage faster than typical crisis response.
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