The article explores the concept of modern social engineering, comparing it to ancient alchemy, wherein capturing human attention is the key resource. It argues that today's engagement methods focus more on entertainment, outrage, and validation, rather than education. Dr. Firewall's insights illustrate that simple, relatable content often outperforms complex information. The piece also highlights the historical role of advertising in shaping public opinion, citing Nike's controversial 2018 campaign with Colin Kaepernick as a case study of strategic risk-taking to foster cultural conversations.
People don't want to be educated. They want to be entertained, outraged, or validated.
Nike's 2018 campaign with Colin Kaepernick ignited a cultural firestorm, showcasing the art of social alchemy in corporate America.
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