Vercara's second-annual Consumer Trust & Risk Report shows a decline in consumer trust post-breach from 62% in 2023 to 58% in 2024. Many consumers mistakenly attribute breaches mainly to bad actors rather than insider threats, with 58% deeming breached brands untrustworthy. Interestingly, Generation Z appears less concerned about security incidents compared to Baby Boomers. The report reveals a concerning trend: 30% of consumers acknowledge their data exposure during online shopping, highlighting the importance of better security practices among both consumers and brands.
One-third of consumers report having their data exposed after shopping online, with a notable disconnect regarding the true nature of security threats.
More than half of consumers believe brands hit by data breaches are untrustworthy, with 70% indicating they would stop shopping with such brands.
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