Perry Carpenter, Chief Human Risk Management Strategist, highlights the alarming rise of 'malvertising', where threat actors exploit online advertising frameworks to distribute malware and conduct phishing attacks. These fraudulent ads often mimic legitimate branding and content, making them difficult to discern. Techniques include sponsored search ads that blend with organic results and social media channels that leverage users' interests and behaviors. The increasing sophistication of these tactics poses significant risks to both consumers and corporate employees, emphasizing the need for heightened security awareness and training to combat these threats.
Malicious ads, or 'malvertising', are increasingly sophisticated and can deceive users into interacting with phishing schemes and malware-laden websites.
Threat actors exploit online ad channels, cloaking malware distribution within authentic-looking ads on search engines and social media to target unsuspecting users.
Research shows that malvertising not only attacks consumers but also unsuspecting employees, as evidenced by campaigns that mimic official corporate portals.
Social media has emerged as a prime target for malvertising campaigns, leveraging user data for precise targeting and higher success rates.
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