#social-media-scams

#social-media-scams

A total of 95 billion scam ads were seen in total by UK users during 2025, culminating in an average of 1,258 in money lost per scam. That figure was the second-highest in Europe, behind only Ireland (1,292), while the companies hosting social media platforms generated an estimated 430m in revenue across the year from adverts targeting British consumers with scams. The findings, by Juniper Research for banking app Revolut, show this is projected to rise to 137bn impressions per year by 2030 in the UK alone and approaching 1.5 trillion across Europe as a whole.

There's a myriad of scammers in the TikTok views niche, including those selling bot views, committing payment fraud, and posing threats to personal data.