The report reveals alarming statistics: more than 65% of websites are unprotected against simple bot attacks, while an astonishing 95% of advanced attacks go completely undetected. This reality places consumer-centric industries, particularly luxury brands and e-commerce, at heightened risk. With only 5% of luxury and 10% of e-commerce websites fully equipped to handle bad bot threats, businesses face dire consequences, including financial loss and damage to their reputation, especially with the holiday season approaching.
Bot attacks are becoming more sophisticated, utilizing advancements in technology such as automated browsers and AI assistance, making detection increasingly challenging for companies. Even among websites employing some form of bot protection, an unsettling 45% were penetrated by bots, highlighting how crucial it is for businesses to bolster their defenses against these rapid and cost-effective attack vectors.
The luxury and e-commerce sectors are particularly vulnerable to threats from bad bots, with mere 5% and 10% of websites respectively fully protected. This leaves these industries exposed to a range of online fraud risks, including DDoS attacks and account fraud, especially as consumer traffic surges during the holiday shopping season.
Geographically speaking, Europe presents the highest exposure to simple bot attacks, with 68% of its websites unprotected. North America isn’t far behind, at 64% unprotected. The severe inadequacies in defense indicate a need for strategic overhauls in cybersecurity measures across many high-traffic websites.
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