1Password positions itself as an alternative for users not wanting to be further entrenched in Apple and Google ecosystems, expanding into security and identity services for businesses.
CEO Jeff Shiner of 1Password remains unfazed by competition from tech giants like Apple and Google, benefiting from their efforts to promote better security practices.
1Password's business boomed after Apple's introduction of iCloud Keychain in 2013, despite not offering a free tier, with subscription fees of $35.88 per year for individuals.
While 1Password ranks fourth in primary password manager usage, they have made strides in serving business clients with security needs, distinguishing their market presence.
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