The 2025 Oscars demonstrated a shift in promotional strategies for celebrities. Following the memorable 'Barbenheimer' season, stars are diversifying their presence beyond traditional media. Pets, notably Demi Moore's Chihuahua Pilaf, became a charming focal point in campaigns, adding warmth and relatability. In contrast, appearances on podcasts were seen as less effective, as exemplified by Brady Corbet's candid admission of his financial struggles. The article reflects how creativity and personal touches can redefine award season marketing, while some approaches flounder amid changing audience expectations.
"Demi Moore's long-haired Chihuahua, Pilaf, took center stage at Cannes and wherever the Substance star went this season, reminding us to not take things too seriously."
"Every actor should have a pet, ideally one that can fit into a clutch at an awards show, as it adds a charming touch to their public image."
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