Disney's "Snow White" remake faced a disappointing second weekend, grossing only $14 million after a lackluster opening. Critics noted that the film's high production costs, estimated at $270 million, pose a challenge for achieving profitability. Nevertheless, industry experts believe that revenue from digital sales, streaming on Disney+, and merchandise could ultimately lead to financial recovery despite its box office struggles. The political controversies surrounding casting decisions may also have contributed to its performance, framing it as part of a broader cultural conversation.
"It just became this political story and cultural maelstrom surrounding this movie," said Paul Dergarabedian, a box-office analyst at Comscore. "And that's never really a good thing for box office performance."
"After it finishes selling digital copies, then renting on video-on-demand (PVOD), then streaming on Disney+, then playing on Hulu, then playing on ABC, plus selling merchandise and attracting patrons at the theme parks, it will recover its costs and be profitable," Gross said.
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