""When you have an audience as big as the NFL's, there are a lot of different demographics to service and engage even more deeply," said Jason Reed, who heads Skydance Sports. "Those movies work as a fan service. They service towns, fans of those franchises, and they really connect.""
"The NFL has long contended it's the world's greatest reality show and the numbers support that. According to Sportico, NFL games were 84 of the top 100 most-watched television shows last year."
The NFL is collaborating with Skydance Sports to produce scripted dramas, theatrical films, and its inaugural streaming series. Upcoming projects include a film about John Madden, a Christmas movie featuring the New York Giants, and a Hulu series titled 'The Land' focused on the Cleveland Browns. This initiative aims to engage a broader audience beyond traditional football fans, leveraging storytelling to enhance the NFL's appeal and connect with diverse demographics.
Read at Los Angeles Times
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