Post-pandemic, movie theaters are struggling to regain audiences lost to streaming services. Chains are considering diverse strategies, including relaxed phone policies and unique events, to enhance the cinema experience. Experts note a prolonged recovery, indicating that simply returning to traditional practices isn't sufficient. Executives emphasize the importance of shifting towards more versatile events, such as live performances and community gatherings, to attract more patrons. The industry's future depends on evolving offerings to make theaters more appealing destinations beyond just film screenings.
The pandemic made us realize that we need to diversify; we can't just depend on studios to provide us with what we need to drive our business.
Coming out of the pandemic, everybody wanted to gather communally somewhere, and they wanted to be shoulder to shoulder.
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