Kehnel explains that the medieval world, particularly between the 1000s to 1500s, provides unexpected insights into sustainable practices, demonstrating that people lived with a focus on recycling, microfinance, and minimalism, much needed in today's environment-conscious discourse.
The book emphasizes the Mediterranean as a cultural and economic nerve center, where societies exhibited sustainability through their economic norms and practices, challenging the notion that sustainable living is a modern invention.
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