Kirstin Vracko, inspired by her husband's recovery journey, launched Cheeky & Dry in Seattle, exemplifying a growing trend of new nonalcoholic spirit shops catering to sober consumers.
Surgeon General Vivek Murthy's report on alcohol's cancer risks has influenced changing public perceptions, resulting in a significant increase in the market for nonalcoholic beverages.
As societal attitudes shift, 45% of Americans now view alcohol consumption as harmful to health, showing an increase of 17% in just five years.
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