
"For the first time in human history, tens of millions of us can reasonably expect to live into our 80s, 90s, and beyond-yet we've barely begun to innovate for what those extra decades should look and feel like."
"Our systems, products, and mindsets are still built for a short‑life world. In the U.S. today, 80 million people are over 60. Globally, that number is on the order of a billion."
"That misalignment is not just a social challenge. It is one of the biggest under‑leveraged innovation opportunities of our time."
The longevity revolution allows many to expect living into their 80s, 90s, and beyond, yet society has not innovated for these extra decades. Historically, life expectancy was low, but 20th-century medical advancements changed this. Today, 80 million people in the U.S. are over 60, and globally, the number is around a billion. However, systems and products are still designed for shorter lives, creating a significant misalignment and innovation opportunity in healthcare and other sectors.
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