Lyre's Non-Alcoholic Spirits has become the Official Non-Alcoholic Beverage Partner of Dry January USA. In its third year of this partnership, Lyre's focuses on promoting mindful drinking while donating $1 for every selected bottle sold to Meharry School of Global Health for research on alcohol's impact on minority communities. With Dry January encouraging people to abstain from alcohol, Lyre's aims to provide delicious alcohol-free alternatives, reshaping the drinking experience as more consumers seek healthier lifestyle choices, which has seen significant growth in recent years.
"We're thrilled to again be a part of this great initiative where we invite people to explore the benefits of balance and living better at the start of this new year," said David Gimpelson, Chief Executive Officer of Lyre's.
"Our goal is to give people the freedom to enjoy drinks their own way, and that's what Lyre's does, allows people to enjoy the same great cocktails without alcohol."
"As mindful drinking continues to grow, we want to be there every step of the way for consumers, those who are looking to test out the sober lifestyle in Dry January or continue it year-round."
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