Jeni Britton, having spent decades building her ice cream brand, has now pivoted to addressing dietary health by founding Floura, which transforms food scraps into nutritious snacks.
'I had been so focused on this singular thing for so long that I think I wasn't focused on my own health,' Britton reflects on her health journey that led to Floura.
The launch of Floura's 'Fruit Crush' bars highlights the urgency of addressing the fiber gap, as 95% of Americans fail to meet daily fiber recommendations.
Notably, a high-fiber diet can reduce risks of serious health issues and plays a crucial role in maintaining the gut microbiome, which is essential for overall health.
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