"But over the past few months, fibre - something very few of us get enough of every day - has become the hot topic on social media. Posts with the hashtags #fibremaxxing and #fibermaxxing have been viewed more than 150m times on TikTok, and videos of chia seeds being sprinkled on porridge and nutritionists lauding the benefits of red kidney beans and chickpeas are all over people's feeds."
"The NHS recommends adults eat 30g of fibre a day, but 96% of us in the UK are not hitting that benchmark - and we aren't even close. Average daily consumption is around 16.4g, with women eating less than men. Many nutritionists say the buzz over fibre isn't a bad thing. According to dietitian Kate Hilton, fibre has long been viewed as an "unsexy nutrient" due to its associations with digestion and flatulence, in contrast with protein's longstanding link to fitness and exercise."
Social media trends promoting fibre consumption have surged, with #fibremaxxing and #fibermaxxing generating over 150 million TikTok views. Adults in the UK average about 16.4g of fibre daily, well below the NHS recommendation of 30g, with 96% failing to meet the guideline and women consuming less than men. Nutritionists welcome the heightened attention to fibre, noting its benefits for gut health and wider advantages including longer lifespan, reduced cardiovascular disease, lower cancer incidence, and decreased diabetes risk. High-fibre foods include brown rice, jacket potatoes, chia seeds, red kidney beans and chickpeas, and increased intake may also aid mental wellbeing.
Read at www.bbc.com
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