X reported a 1.6% increase in daily active users year-over-year in Q2 2024, down from 3.9% growth post-Musk's acquisition.
Sensor Tower estimates revealed a 13% decrease in daily active users year-over-year in June 2024, and a 20% decrease from pre-acquisition levels.
User frustration over controversial content, technical issues, and a shift towards TikTok-like videos are cited as reasons for the drop in user numbers on X.
Musk's controversial content and tweet habits have played a role in the platform's challenges despite his recent attempts at diplomacy.
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