Hormbles Chormbles is a new candy brand launched by RXBAR cofounder Jared Smith, aiming to disrupt traditional concepts of candy by introducing unusual flavors and marketing tactics. The brand's quirky name and absurd pitch challenge conventional candy norms, creating a buzz within food media. Their website features surreal marketing imagery and playful copy that seem designed to elicit confusion and engagement. Despite its unconventional approach, Hormbles Chormbles draws attention to the need for innovation in the candy industry while introducing delicious flavors like classic milk and salted fudge.
Hormbles Chormbles is a new candy brand disrupting the industry with peculiar marketing and flavors, highlighting the absurdity often present in food media.
The concept of Hormbles Chormbles challenges traditional candy norms by proposing that candy doesn’t need to be centered on sugar amidst playful, irreverent marketing.
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