The article emphasizes the importance of strategic planning for businesses during high-demand periods like holidays and special events, which can significantly boost sales. It suggests that companies start preparations 3-6 months in advance by reviewing past performance to identify trends, popular products, and effective marketing strategies. The need for robust IT infrastructure to handle increased sales demands is also highlighted, stressing that businesses should optimize websites and mobile platforms to ensure a smooth customer experience during peak times.
"These peak periods are a gold mine for boosting revenue, attracting new customers, and increasing brand recognition, but these perks also come with immense pressure on operations."
"A well-executed strategy begins with a review of the previous years. What worked: which products or services were the most popular?"
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