Esports is rapidly expanding, currently valued at over $4.8 billion, with a projection to reach $5.9 billion by 2030. Major companies are increasingly sponsoring esports teams, which enhances viewer engagement and drives revenue. An example is Evil Geniuses' partnership with Thunderpick, which helps engage viewers through exclusive promotions and betting options. On top of viewer engagement, targeted marketing partnerships are crucial for reaching broader audiences and ensuring continued growth in esports viewership, making it an attractive industry for companies to invest in.
"This very popular betting platform provides first picks for esports fans across various titles, providing them with the latest coverage and odds for matches."
"With major companies like Intel, PepsiCo, and even luxury label Tiffany & Co dipping their toes into the industry, Statista predicts they'll only help increase esports viewership and overall revenue by 2030."
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