Virality is Poisonous

"Chasing virality can be harmful for indie hackers, as it distracts from genuine engagement and risks alienating existing audiences."

The article discusses the pitfalls of chasing viral content for indie hackers and entrepreneurs. While the allure of increased visibility and customer engagement can be tempting, the reality is that pursuing virality often leads to inauthenticity. Creating consistently polarizing content can detract from one's authentic voice, leading to desperation and potential alienation of existing audiences. Algorithms governing virality are unpredictable, and this uncertainty exacerbates the problem by compelling creators to produce content that feels forced rather than genuine, ultimately harming their engagement and community.

Read at The Bootstrapped Founder